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Research papers

The image and the image improvement of farmers

Why is the chemical industry interested in the image of farmers? Haven't they got enough to cope with their own image? Doesn't the chemical industry have a worse image than agriculture? These questions arise when a man from the agrochemical industry...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Alfred Schmelder
June 15, 1992
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Citation

Schmelder, A. (1992a, June 15). The image and the image improvement of farmers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-image-and-the-image-improvement-of-farmers